About Us
Senior living built on care, expertise, and a genuine commitment to enriching the lives of the people we serve.
Who we are
As part of the Primacorp Ventures group, Prima Living is a new generation of senior living management, founded on the belief that every senior deserves to feel seen, supported, and celebrated. We bring together heartfelt care, operational excellence, and a commitment to belonging — where residents of every background, story, and stage of life feel they belong.
Prima Living benefits from a national network of educational institutions, robust back-office systems, and deep expertise in care, compliance, and workforce readiness. This partnership means our communities are always supported by the best-trained staff and the latest resources — ensuring peace of mind for residents and their loved ones.
What Guides Us
-
Dignity-First Care
Every resident is treated with compassion, respect, and agency. They are known by name, understood as individuals, and supported to live on their own terms.
-
Connection That's Personal
We honour the backgrounds, traditions, and preferences that make each resident who they are. From food to daily rhythms, life here is shaped around the people who live it — not a generic model.
-
Operational Integrity
Good care starts with good systems. Clear processes, strong leadership, and honest communication. We deliver consistent results because we've built the infrastructure to support them.
-
Warmth in Action
Kindness and empathy guide everything we do — in how we welcome families, and in the small details of daily life. It's built into how we hire, train, and show up every day
-
Partnership & Accountability
Whether with families, care teams, or ownership groups, we build trust through transparency, reliability, and shared outcomes. We follow through on our commitments — to residents, families, and partners alike.
-
Workforce Investment
Backed by Primacorp's education network, our teams are trained and supported to the highest standard — ensuring consistency, quality, and genuine connection across every community.
Testimonials
What Residents Say
-
“One of the standout qualities of Prima Living is their commitment to understanding each resident before designing their day. This dedication to truly seeing the people in their care sets them apart.”
— L.E. Lake, family member -
“One of the standout qualities of Prima Living is their commitment to understanding each resident before designing their day. This dedication to truly seeing the people in their care sets them apart.”
— L.E. Lake, family member -
“One of the standout qualities of Prima Living is their commitment to understanding each resident before designing their day. This dedication to truly seeing the people in their care sets them apart.”
— L.E. Lake, family member
Meet Our Team
PrimaLiving is guided by a national, cross-functional leadership team with deep experience in senior care, operations, and workforce development.
Backed by Primacorp Ventures
Behind every Prima Living community is Primacorp Ventures — one of Canada's largest and most diversified private organizations. Its 30 years of experience, national network of 40+ educational campuses, and healthcare workforce pipeline give our communities a foundation of true reliability at scale.
Visit Primacorp website40+ Campuses
A national network of educational institutions training the next generation of healthcare professionals.
100,000+ Graduates
Healthcare professionals trained through Primacorp's institutions — many placed directly into our communities.
Proudly Canadian
One of Canada's largest private organizations, with operations spanning the country from coast to coast.